The Daily: Right of the Dot

Today, I learned that the lords of the internet will be approving for sale new top-level domain names. For example, the following are common top-level domain names currently permitted: .com, .net, .org, .biz. Many of us are accustomed to the dot-com boom (and bust) and the colloquialized terms and references relating thereto.

What the introduction of new top-level domains means is that there will likely be many more different website addresses, some that will be specific to a business or type of business. Instead of visiting “Disney.com,” you may visit “Magic.Disney.” Dot-Disney displaces the dot-com. Or instead of going to “Macys.com” to shop online, you might type in “Macys.shop”.

Apparently it costs a lot to gain control of the content to the right of the dot. At least for the most obvious terms. Entire businesses have been built around and for acquiring the management rights thereto. I think we’ll pass on that for now. Instead, I’ll just brainstorm about what names would be right-domains for us: .law, .golf, .love, .yogi, .mich, .goblue, .yoga.

What would you grab if you could get a right-of-the-dot domain?